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Clarins Debuts Sweetheart Saloon Pop-Up in SoHo

This two-day event celebrates the brand’s new lip launch and 10th Anniversary Lip Oil.

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By: Rachel Klemovitch

Assistant Editor

French prestige beauty house Clarins, headed to downtown Manhattan with the launch of its Sweetheart Saloon, a two-day pop-up experience.

This event celebrated the brand’s newest launch, Water Lip Stains, and 10th Anniversary Limited Edition Lip Oil in Shade Iconic 54, along with other iconic favorites.

The pop-up was fashioned after a Texas-meets-Parisian saloon, at 262 Mott Street in Nolita. The space featured #ClarinsLipOil bar, a vintage photo booth, and a temporary tattoo parlor. 

Clarins teamed up with Kennedy Eurich and Alencia Lewis for the out of home campaign in Soho, and with AI artist Sam Finn for teaser social videos.

The immersive beauty bar welcomed over 100 guests for an exclusive preview, including NYC-based influencers like the Nader Sisters, Evange, Luca Mornet, Jennifer Yepez, and more. 

Utah’s viral soda shop, Swig created custom lip shade-inspired beverages, and sweet treats from cult candy brand Lil Sweet Treats were provided. 

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